The good Evernote reboot

For thus a few years, the Evernote elephant was a really iconic brand. Evernote was one of many first productiveness apps to embrace smartphones, to allow cross-platform sync, and to make it very easy to retailer and create nearly something. And so Evernote was big.

However Peak Evernote was roughly a decade in the past. Since then, the product has typically felt stagnant (or worse), the corporate churned via executives and enterprise plans, and it appeared like Evernote was slowly turning right into a zombie app. Not gone, not even forgotten, simply form of… there.

In 2022, when Bending Spoons acquired the corporate and shortly after laid off practically all its employees, thousands and thousands of Evernote customers had been confused about what the long run held for the instrument that they had relied on for thus lengthy. Issues bought even worse when the corporate went primarily silent for months. However since then, the narrative and tempo round Evernote has shifted fairly dramatically. In 2024 particularly, Evernote has shipped a laundry listing of latest options, retooled its design, added some core new performance, and made the app start to really feel fashionable once more. With all that change has come a shift in worth, too — and never everybody’s thrilled.

On this episode of The Vergecast, the third and ultimate installment in our sequence about productiveness and digital life, we sit down with Federico Simionato, the Evernote product lead at Bending Spoons. We speak in regards to the acquisition course of, how he perceives Evernote in at present’s panorama, what it took to begin delivery new stuff once more, why Bending Spoons modified the subscription worth, and way more.

We additionally discuss the way forward for Evernote, and productiveness instruments basically. Evernote is greater than 20 years previous, and is as such crammed with previous concepts about what individuals need and the way they need to use it. Simionato and his crew are tasked with determining how AI matches into Evernote, how the product ought to combine with all the opposite instruments that now exist, and turning Evernote into one thing that works for the previous customers and appeals to new ones.

If you wish to know extra in regards to the issues we talk about on this episode, listed below are some hyperlinks to get you began: