Picture: American Zoetrope/Lionsgate

Francis Ford Coppola has been making an attempt to get Megalopolis into individuals’s eyes for many years. It’s solely not too long ago that destiny’s gone Coppola’s method with a theatrical US launch in September (and its eventual bodily launch) courtesy of Lionsgate, however for those who thought all’s properly that ends properly, you’d be mistaken.

Per the Hollywood Reporter, the deal between Coppola and Lionsgate solely considerations the film being put onto 1,500 screens, which means the advertising and marketing invoice falls into Coppola’s lap. Earlier than the studio got here into the image, it’s stated that attainable advertising and marketing was a degree of competition for potential distributors after they watched Megalopolis in March and have been pretty baffled by what they noticed. With the advertising and marketing invoice projected to be between $15-$20 million, it’s unclear how the advertising and marketing will take form. Both method, that’s a hefty tab for the filmmaker and its reportedly troubled (and controversial) manufacturing up up to now.

Coppola poured $120 million of his personal cash into Megalopolis, which is usually anticipated to doubtlessly be his last movie. Lionsgate’s beforehand dealt with house releases for his earlier films, and can also be aiming to furthr put this film on IMAX screens (which IMAX was already banking on doing, no matter whether or not any studio would distribute the movie). Whereas in theaters, screenings will even function a reporter who asks inquiries to Adam Driver’s onscreen chaacter Cesar halfway by means of the film “when in any respect attainable.”

Provided that and the blended reactions from those that’ve seen it to this point, Megalopolis goes to be one for the ages in relation to theaters on September 27. Whether or not it’s good or dangerous, it’ll certainly be some of the talked about movies of 2024.


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