Prime Video will get a much-needed UI overhaul with a brand new content material bar and AI suggestions

For all its stacked number of unique content material, like Fallout, The Boys and Rings of Energy, Prime Video has traditionally pffered a cluttered, complicated and less-than-intuitive format — particularly in comparison with rivals like Netflix. That modifications immediately as Amazon begins rolling out a brand new Prime Video UI that, within the firm’s phrases, brings “readability and ease again to streaming.”

The Prime Video redesign begins with a streamlined navigation bar that ought to make it simpler to search out your approach round. To the left, the bar consists of the final classes Dwelling, Films, TV Reveals, Sports activities and Dwell TV. Instantly to the proper, the nav bar continues with a devoted tab for content material bundled together with your Prime membership, adopted by sections for add-on subscriptions like Max, Paramount+, Crunchyroll and others. There’s a separate part so as to add new subscriptions — from Amazon’s greater than 100 choices — straight from the bar.

In the meantime, a brand new “hero rotator” beneath the bar drills down to focus on content material obtainable inside every chosen bar part. It appears to be like just like rival companies, which doesn’t sound like an enormous deal on paper however needs to be a welcome change for anybody who’s ever futzed round with the complicated outdated Prime Video UI.

Unsurprisingly, Amazon is including personalised AI-generated suggestions (“Made for you”) when navigating the bar’s Films and TV Reveals sections. Utilizing the corporate’s Bedrock AI mannequin, the machine studying suggestions will provide content material suggestions primarily based in your watch historical past and preferences.

AI will even energy new present and film synopses. Amazon says the change will make looking their blurbs quicker, stopping you from having to scroll round to be taught extra a few given piece of content material.

Lastly, Amazon says the UI has new animations, snappier web page transitions and zoom results to make the expertise extra “frictionless.” On front room units, video content material will auto-play on the hero rotator as you browse round (very similar to Netflix and different rivals). Should you head to the Dwell TV tab, really helpful stations will even play on their very own, persevering with till you decide one thing to offer your full consideration.

The UI replace begins rolling out on Tuesday. You’ll be able to learn extra in Amazon’s announcement post.